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The sheer tapestry of consumers in the UAE and the region make brands actively engage their consumers in a variety of situations, where traditional media may not help. Right Track Advertising has earned its spurs in the frenetic world of mass consumer activations by using a mix of logical strategy and emotional understanding of local culture. Experiences through events, promotions, shopper marketing, the internet and editorial marketing help our clients be in their consumers’ mindset at all times. And yes, we are skilled at consumer studies to check just where in the consumer’s mind are our brands situated!